In the same news linked above, I also found out that Playboy Argentina published a special edition in October which cover showed...hottest argentine girls on FACEBOOK!
Enjoy...
Sunday, December 28, 2008
Playboy News!
I read this morning this news about how internet is "killing" the TV business. In fact, according to different sources, advertising expenses (yes, as we use it in finance accounting) were larger in internet than in TV in 2008; moreover, breaking news are always post first in the internet than broadcast in TV and soap operas are becoming available via internet streaming with the audience choosing the "finale" of each chapter...
In the same news linked above, I also found out that Playboy Argentina published a special edition in October which cover showed...hottest argentine girls on FACEBOOK!
Enjoy...
In the same news linked above, I also found out that Playboy Argentina published a special edition in October which cover showed...hottest argentine girls on FACEBOOK!
Enjoy...
Friday, December 19, 2008
Fever!
Yes, during the last three days I have been sick and bored all the time. I hope to be good by tomorrow and then be able to go out on Sunday for a walk at least. In this three days I have missed the following classes:
- Managerial Economics (x2)
- Information Systems (x2)
- Financial Accounting
- Quantitative Analysis
As I just mentioned it is unfortunately really boring because I am not able to do nothing but watching TV (which I can't stand more than 1 hour), sleeping (which make me feel as a lazy person), or reading (and I cannot concentrate for more than 25 minutes).
Apart from that, after getting an Ibuprofeno 600 I was able to deliver my assignment for Information System on Wednesday, the same that was posted below. I did not take that medicine again because I am not very used to take that kind of medicine (horse medicine) and my stomach was in pain during the night.
Nothing else to say. Well, just one more thing, I would loved to have this other kind of fever instead.
- Managerial Economics (x2)
- Information Systems (x2)
- Financial Accounting
- Quantitative Analysis
As I just mentioned it is unfortunately really boring because I am not able to do nothing but watching TV (which I can't stand more than 1 hour), sleeping (which make me feel as a lazy person), or reading (and I cannot concentrate for more than 25 minutes).
Apart from that, after getting an Ibuprofeno 600 I was able to deliver my assignment for Information System on Wednesday, the same that was posted below. I did not take that medicine again because I am not very used to take that kind of medicine (horse medicine) and my stomach was in pain during the night.
Nothing else to say. Well, just one more thing, I would loved to have this other kind of fever instead.
Wednesday, December 17, 2008
You Blogger, Get Your Pulitzer!
I just found this news (in Spanish) which says that from now on bloggers will be considered as candidates for the Pulitzer Prize.
Vichy Case
This is a case we had to prepare for our Information System class at IE.
France Vichy Cosmetics: To Blog Or Not To Blog?
Situation – Context
On April 27, 2005 Vichy Laboratories launched in France a blog called “Dairy of My Skin” with the goal of promoting a new anti-age product: Peel Abrasion. The blog would act as a marketing tool where “Claire”, a false character, talks to women about common wrinkles worries.
“Dairy of My Skin” was not Vichy’s first experience using blogs a marketing tool. In February 2005, Vichy Korea ran two blogs with successful results.
Vichy hired the advertising agency Euro RSCG4 to implement the “blog” marketing plan. This multinational agency had a department specialized in Digital Marketing.
Problems
“Dairy of My Skin” was highly criticized by bloggers, marketing, and blog marketing specialists. The main causes of the criticisms were:
- Writing style: “Claire” was clearly not writing the blog but a designer was in charge of doing so.
- Lack of spontaneity: everything in the blog was programmed and done in advance.
Bloggers negative comments about Vichy’s blog disseminated quickly around the French blogosphere.
Even after the apologize of Delphine, product manager of Vichy in France, the news spread to national press: Le Monde criticized the cosmetic company for using blogs to communicate with costumers.
Alternative Solutions
Vichy France has to decide about a response strategy. Should Vichy act nationwide using traditional communication methods or new ones? Should Vichy let the time go by so that this “problem” is forgotten? What to do with the blog?
No doubt, the “Dairy of My Skin” experience was not a happy one. There are different reasons that Vichy should adjust to avoid this kind of failure. Moreover, the response given by product manager Delphine in the blog was not convincing and bloggers wondered whether Delphine was a true character (another Claire?).
I will mention a list of alternative solutions for the case:
- Avoid using blogs for future marketing plans and use traditional channels of communication.
- Organize press interviews for Vichy executives where they can talk about the company strategy and briefly refer to the blog issue.
- Discontinue “Dairy of My Skin”.
- Continue with marketing plans that include blogs but considering the mistakes from this experience.
- In relation to the last alternative, ask for advise to Vichy Korea, which was very successful with its blogs experiences.
- Take advise from bloggers to develop and run future blogs.
My Choice
Rather than accepting just one of the alternatives, I would combine most of them.
First, I think that Vichy should not abandon its idea of using blogs as a marketing tool and as a means to communicate with costumers. In fact, as mentioned in the case, most companies are creating blogs to promote products and interact with costumers.
Asking for advise to Vichy Korea would be a good idea. Although it is very possible that costumers differ greatly between the two markets, Vichy Korea was able to run blogs successfully and, apparently, without major criticisms.
I will also ask for advise to experienced bloggers in order to find out how they relate to each other and how they communicate with followers.
Then, I would discontinue “Dairy of My Skin”. It would be very difficult to build trust with costumers through this blog and change perceptions coming from them, from the press, and from bloggers.
Finally, I do think that Vichy should explain the reasons behind its bad experience with “Dairy of My Skin”. By doing so, the company admits its mistakes before costumers and commits to avoid future similar issues. In my opinion, the best way to do it is through press interviews in which company executives talk about different subjects, including the blog failure and how they will deal with it in the future.
France Vichy Cosmetics: To Blog Or Not To Blog?
Situation – Context
On April 27, 2005 Vichy Laboratories launched in France a blog called “Dairy of My Skin” with the goal of promoting a new anti-age product: Peel Abrasion. The blog would act as a marketing tool where “Claire”, a false character, talks to women about common wrinkles worries.
“Dairy of My Skin” was not Vichy’s first experience using blogs a marketing tool. In February 2005, Vichy Korea ran two blogs with successful results.
Vichy hired the advertising agency Euro RSCG4 to implement the “blog” marketing plan. This multinational agency had a department specialized in Digital Marketing.
Problems
“Dairy of My Skin” was highly criticized by bloggers, marketing, and blog marketing specialists. The main causes of the criticisms were:
- Writing style: “Claire” was clearly not writing the blog but a designer was in charge of doing so.
- Lack of spontaneity: everything in the blog was programmed and done in advance.
Bloggers negative comments about Vichy’s blog disseminated quickly around the French blogosphere.
Even after the apologize of Delphine, product manager of Vichy in France, the news spread to national press: Le Monde criticized the cosmetic company for using blogs to communicate with costumers.
Alternative Solutions
Vichy France has to decide about a response strategy. Should Vichy act nationwide using traditional communication methods or new ones? Should Vichy let the time go by so that this “problem” is forgotten? What to do with the blog?
No doubt, the “Dairy of My Skin” experience was not a happy one. There are different reasons that Vichy should adjust to avoid this kind of failure. Moreover, the response given by product manager Delphine in the blog was not convincing and bloggers wondered whether Delphine was a true character (another Claire?).
I will mention a list of alternative solutions for the case:
- Avoid using blogs for future marketing plans and use traditional channels of communication.
- Organize press interviews for Vichy executives where they can talk about the company strategy and briefly refer to the blog issue.
- Discontinue “Dairy of My Skin”.
- Continue with marketing plans that include blogs but considering the mistakes from this experience.
- In relation to the last alternative, ask for advise to Vichy Korea, which was very successful with its blogs experiences.
- Take advise from bloggers to develop and run future blogs.
My Choice
Rather than accepting just one of the alternatives, I would combine most of them.
First, I think that Vichy should not abandon its idea of using blogs as a marketing tool and as a means to communicate with costumers. In fact, as mentioned in the case, most companies are creating blogs to promote products and interact with costumers.
Asking for advise to Vichy Korea would be a good idea. Although it is very possible that costumers differ greatly between the two markets, Vichy Korea was able to run blogs successfully and, apparently, without major criticisms.
I will also ask for advise to experienced bloggers in order to find out how they relate to each other and how they communicate with followers.
Then, I would discontinue “Dairy of My Skin”. It would be very difficult to build trust with costumers through this blog and change perceptions coming from them, from the press, and from bloggers.
Finally, I do think that Vichy should explain the reasons behind its bad experience with “Dairy of My Skin”. By doing so, the company admits its mistakes before costumers and commits to avoid future similar issues. In my opinion, the best way to do it is through press interviews in which company executives talk about different subjects, including the blog failure and how they will deal with it in the future.
Sunday, December 14, 2008
Newspaper vs. Digital News
Thinking of a new post, I decided to write about a new dilemma some people, including me, may be facing: comparing your preference between newspapers and digital news, what do you choose? And what do you think it is more convenient?
I tend to read news from the internet from various reasons: they are constantly updated and it is a must to check them whenever I get online, they are cheaper (I do not have to pay to read news from most newspapers worldwide), and I can check news on different topics, from finance to sports to politics, from different sources and countries, among others. I admitted I began to read news online when I moved abroad and this way was the only one to find out what was going on in my country. Now, I just do it because, it is convenient.
However, if you ask me what I prefer, I answer newspapers. One can take them everywhere and, at least in my case, there are few things as good as reading your newspapers on a Sunday morning...in addition, I find specific news easier than in their digital version.
As this old article reflects, digital news have been taking customers out of traditional newspapers, and this is why the later have had to create their own websites. Many times I wonder why I have to pay for a newspaper while I can get the same info on its website for free; moreover, I always ask myself whether there is sense in reading a newspaper in the evening or at night or it is just better to check tomorrow newspapers news in the web (and most of the times I just keep on reading the newspaper at that time of the day).
Is the traditional newspaper going to disappear? Really hard to say though new generations are so into technology that they will hardly bother to go and get the newspapers from outside, not to mention why they should pay (same dilemma for me, although I still pay...). I think newspapers are well-aware of this tendency and are doing improvements to change their business models (well, I am a MBA student and am supposed to use these kind of words!) and satisfy every market getting the best from them.
I tend to read news from the internet from various reasons: they are constantly updated and it is a must to check them whenever I get online, they are cheaper (I do not have to pay to read news from most newspapers worldwide), and I can check news on different topics, from finance to sports to politics, from different sources and countries, among others. I admitted I began to read news online when I moved abroad and this way was the only one to find out what was going on in my country. Now, I just do it because, it is convenient.
However, if you ask me what I prefer, I answer newspapers. One can take them everywhere and, at least in my case, there are few things as good as reading your newspapers on a Sunday morning...in addition, I find specific news easier than in their digital version.
As this old article reflects, digital news have been taking customers out of traditional newspapers, and this is why the later have had to create their own websites. Many times I wonder why I have to pay for a newspaper while I can get the same info on its website for free; moreover, I always ask myself whether there is sense in reading a newspaper in the evening or at night or it is just better to check tomorrow newspapers news in the web (and most of the times I just keep on reading the newspaper at that time of the day).
Is the traditional newspaper going to disappear? Really hard to say though new generations are so into technology that they will hardly bother to go and get the newspapers from outside, not to mention why they should pay (same dilemma for me, although I still pay...). I think newspapers are well-aware of this tendency and are doing improvements to change their business models (well, I am a MBA student and am supposed to use these kind of words!) and satisfy every market getting the best from them.
Saturday, December 13, 2008
My "new" Blog and My Tech Experience
Hey there,
I am here again and I hope to get here more often than in my "previous" blog experience...I moved to Madrid almost three months ago to start my MBA at Instituto de Empresa and, if everythings go well, I expect to finish my studies at the end of December...2009. After that, who knows...
I decided to re-start this blog after an Information Systems class we had this past week in which Professor Dans "suggested" us to build a presence in the web where we can expose part of what we are learning in his class (including assignments!).
I should admit I am very interested in this class, mainly because of my ignorance in the subject and, should admit again, my disinterest in new technologies apart from e-mail and news access. I consider this is a good opportunity to learn on the topic, activity I would not practice by myself.
Before start writing, I was remembering how I perceived internet access when I discovered its existence and the day I first got "wired". I was 17 years old when my brother told me he was using "his" PC to get to the internet via the home land, of course, phone. He was 12 years old at that time...I did not pay much attention because I was more interested in playing soccer and going out with friends (who, as you may imagine, did not even had heard about the word "internet" either at the time). What I do remember is when the phone bill arrived two months later and my parents were not able to understand the reason of such an increase in the amount due...
Two years after this event, being already 19 years old, I was in college and had to ask my brother for help to get "there" so that I would be able to get info for a class. However, my access was pretty sporadic until I did a trip abroad along with 3 friends in 2000 and one of them had an e-mail account! As soon as I came back from that trip I took a one week class on "internet access, its advantages and something else" promoted.
I am here again and I hope to get here more often than in my "previous" blog experience...I moved to Madrid almost three months ago to start my MBA at Instituto de Empresa and, if everythings go well, I expect to finish my studies at the end of December...2009. After that, who knows...
I decided to re-start this blog after an Information Systems class we had this past week in which Professor Dans "suggested" us to build a presence in the web where we can expose part of what we are learning in his class (including assignments!).
I should admit I am very interested in this class, mainly because of my ignorance in the subject and, should admit again, my disinterest in new technologies apart from e-mail and news access. I consider this is a good opportunity to learn on the topic, activity I would not practice by myself.
Before start writing, I was remembering how I perceived internet access when I discovered its existence and the day I first got "wired". I was 17 years old when my brother told me he was using "his" PC to get to the internet via the home land, of course, phone. He was 12 years old at that time...I did not pay much attention because I was more interested in playing soccer and going out with friends (who, as you may imagine, did not even had heard about the word "internet" either at the time). What I do remember is when the phone bill arrived two months later and my parents were not able to understand the reason of such an increase in the amount due...
Two years after this event, being already 19 years old, I was in college and had to ask my brother for help to get "there" so that I would be able to get info for a class. However, my access was pretty sporadic until I did a trip abroad along with 3 friends in 2000 and one of them had an e-mail account! As soon as I came back from that trip I took a one week class on "internet access, its advantages and something else" promoted.
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