Our Information System professor has asked us to analyze the case of meneame.net; this website, according to the info given by our professor, is a social network where users send different kind of news that they consider interesting. Those news are voted by other users and news that get more votes are posted in the front page.
If you check the site you are able to see how news show up and then the comments and votes. The website seems to be very famous in Spain and, since its launch in December 2005, the number of monthly visitors has follow an increasing trend with more than 20 millions visits in June.
Our professor has asked us to think whether meneame.net could turn out to be an economically sounding project. I strongly think that with number of visits per month mentioned, the site should be a profitable business. Imagine you want to promote your business in internet, what kind of site would you look for to post your ad? Obviously, the one with the most visits as possible.
Hence, with the power of Google sense, meneame.net has to be a profitable. The main issue for executives from the company is to define what kind of ads they allow since they get paid every time an ad is "click". As a consequence, they have to determine what type of people gets into the site, for how long, from where, what ages. The larger the data they come up with, the better to sharpen the target market for ads in the website.
It is possible to research news by topic, to check out users and comments as a great quantity of statistics; however, I think that the website could have more order and become more use-friendly. The website is very focused and dynamic and I consider that an advantage; otherwise, people tend to lose attention and may become less interested reducing their visits.
Well, I may post some other thoughts on the issue tomorrow. It is getting late and tomorrow we have classes!! and a loooong day waiting for us...
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